My Process

Every project is different because every business is different. My process has been proven to be successful for projects I take on. Take a moment to get familiar with how I work.

First, I start by asking a lot of questions. It’s important that I understand your brand and audience in order to tailor my work to your needs. This part involves a written questionnaire, followed by a face-to-face meeting over Skype or Google Hangout to chat further and explore details.

Research & Strategy
Based on information from the questionnaire and conversations we have, I will start to research the industry and develop a strategy for the branding. I like to setup mood boards to help narrow down a style to go in for your business.

Once we have narrowed down a direction to go forward with, I will start sketching out concepts, where I explore the concept ideas. From these sketches, I like to narrow them down to 3 really strong concepts to present for review. I present these in 1 color. The focus of this step is developing a successful concept and not getting too far ahead. The 3 concepts will be presented to you for review. We will meet over the phone or Skype/Google Hangout. We will discuss the concepts and start to finalize which direction to proceed with.

This stage is where we focus on the fine details and bring your logo and brand to life. Brand color, typography, icons, and other assets will be developed at this stage. When all the pieces are designed and laid out, I will present a brand overview so you can see how everything will look and work together.

Once you are happy and excited with the outcome of the project, we finalize the project with the last payment. I will then deliver everything to you once the payment is received.
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